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Prolific singer/songwriter and BEC artist Tasha Layton adds another powerful video to her growing anthology with the captivating performance of “Never,” also her current Christian radio hit single. Featuring a rousing choir and a dramatic string section, the clip was directed and produced by Daniella Mason, with creative direction and styling by AYA Creative.
Layton’s “Never” video joins fan favorites “Look What You’ve Done,” “Into The Sea (It’s Gonna Be OK)” and “How Far,” which have collectively racked up millions of views.
“The ‘Never’ video is special to me,” says Layton. “With a new string arrangement from our long-time friend Brandon Collins, I believe this remix will allow listeners to hear and see the song in a different way. The combination of choir and strings is powerful and I hope viewers can feel the passion that was in the room during filming. I fully believe in the message of “Never,” so to have the song brought to life in this way is very meaningful.”
As heard in the video, “Never” (Collins String Version) is featured on Layton’s recently released Never (Extended Single Release) EP. Highlighted by the hit single “Never” penned by Layton, Keith Everette Smith, AJ Pruis and Matthew West, the EP also includes a rendition of the song with Matthew West as well as an acoustic version of the track.
Layton is currently sharing “Never” with audiences across the country as a special guest alongside Hannah Kerr on Big Daddy Weave’s “Heaven Changes Everything Tour” and will also spotlight the song on her own headlining tour with special guest Jeremy Rosado, from the end of this month.
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